Creative Ideas for Postcards Marketing
Postcards are becoming the most popular direct mail piece used to attract new clients. Postcards are the easiest and cost efficient advertising plan. Some online printing companies are able to offer you discounts on their direct mailing plans. Here are some design ideas for your postcards.
What they see First
Your mail carrier generally sends mail address side up. This needs a a catchy Call To Action headline. This could be a special you are offering with limited but valuable information, such as, telephone number and address. The flip side will have detailed information, images, and a repeat heading.
Time Is Money
It takes up a lot of the customers time to read newsletters and brochures. To help cut down their time, use an over sized postcard to get their attention. This can have few sentences for news or a list of bullet points you want to share, or a quotation from customer reviews. The key with all postcards is to pick your words carefully and limit what you want to say.
Dual Functions
If you are having an event your postcards can double as a ticket. Or even a coupon for special items, this will save you from having to run a separate campaign for coupons.
Extend Postcard Life
Clients tend to skim through the postcards and discard if they feel they have no use for it. But adding “special” information on your postcards, may help extend it’s value and in turn it’s life with the potential sale. For example, adding a calendar to your postcard, or emergency phone numbers, or hints and tips relevant to your industry. This keeps your business numbers around for use later when they need you.
When designing you postcards, keep it fresh. Use new layout designs, new call to actions, new offers. People enjoy new things and new information. This also helps get clients with different needs. What may work for one, won’t for another.
